Why is CRO Important for My Business?

CRO helps maximize the value of your existing website traffic. Instead of increasing ad spend, CRO focuses on converting current visitors into customers, leading to higher ROI, lower customer acquisition costs, and sustainable long-term growth.

How Do You Measure Conversion Rate?

Conversion rate is calculated using the formula: (Number of Conversions ÷ Total Visitors) × 100. For example, if a website receives 1,000 visitors and generates 50 conversions, the conversion rate would be 5%.

What Strategies Do You Use for CRO?

Our CRO strategies include: Conversion funnel analysis A/B and multivariate testing UX/UI improvements Personalization and behavioral targeting Website speed optimization Data-driven analytics and reporting Each strategy is aligned with your goals and your audience.

What Makes Codilar’s CRO Services Unique?

At Codilar, we combine: Data driven insights with creative design Tailored CRO strategies for diverse industries Expertise in markets like USA, KSA, UAE, Indonesia, and India A team of certified CRO specialists focused on measurable growth Our approach is holistic, focusing on both the technical and psychological aspects of user behavior.

Transform Clicks into Customers with Data Driven CRO Solutions

We optimise every key step of the customer journey, from landing to checkout, with a clear method built to remove friction and boost conversion.

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Led by Mohammad Aamir, our CRO and MarTech practice blends deep regional eCommerce insight with rigorous testing and analytics helping brands achieve conversion improvements that last.

Trusted by Leading Brands

Case Study

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Discover how we've helped Businesses like
yours Achieve remarkable results

Mom Store

22%

Increase in conversions after checkout simplification.

35%

Mobile engagement boost from improved site speed and design.

Carter's (Middle East)

18%

Conversion growth from personalized product recommendations and simplified cart.

1.5s

Average PLP load time after PLP optimization and caching.

Homes R Us

27%

Lift in conversions after UX improvements and reduced form friction.

30%

Drop in cart abandonment rate with optimized checkout flow.

TGR (Automotive)

40%

Site performance improvement with headless PWA and trimmed interaction steps.

Faster browse-to-cart with cleaner filters and instant search reduced friction on mobile.

1.Research And Analytics

We help brands understand their customers and business performance in depth. By analyzing user behavior, tracking funnels, and gathering insights through heatmaps, session recordings, and surveys, we uncover opportunities to improve experiences. Our team also ensures accurate measurement with GA4 audits, event tracking, and tailored reporting, while creating custom dashboards that make data easy to understand and act upon.

Funnel and Behavior Analysis
Heatmaps, Session Recordings, Surveys
GA4 Audits, Event Tracking and Measurement
Custom Dashboards and Reporting

2. Experimentation & A/B Testing

We help you make data driven decisions by testing what works best for your users. We build and prioritize hypotheses, set up and manage experiments, and analyze results to extract meaningful insights. This approach supports continuous UX and UI improvements, helping your store perform better with every iteration.

A/B & Multivariate Testing
Hypothesis Building & Prioritization
Experiment Setup, Management & Analysis
Continuous UX/UI Improvements

3. Funnel & UX Optimization

We work to make every step of your customer’s journey smoother and more intuitive. This includes improving checkouts, forms, landing pages, and product or category pages, with a strong focus on mobile first experiences. We also make sure your site builds trust and clarity through better content, so users feel confident every step of the way.

Checkout, Forms & Landing Page Optimization
Product & Category Page Enhancements
Mobile First UX Improvements
Trust, Clarity & Content Optimization

4. Personalization & Automation

We help you reach your customers in the right way at the right time. By creating audience segments, setting up automated journeys like post purchase follow ups or win back campaigns, and personalizing on-site content, we make every interaction feel relevant. We also connect your CRM with your website funnel so the whole experience feels seamless and tailored to each user.

Segmentation & Audience Strategies
Automated Journeys(Abandonment, Post Purchase, Win Back)
On-site Personalization & Dynamic Content
Experience Design
CRM + Website Funnel Alignment

5. MarTech Implementation & Growth Strategy

We help businesses set up and connect their marketing technology to drive growth. This includes integrating CDPs, ESPs, and eCommerce platforms, unifying data through server side tracking, and ensuring accurate attribution across channels. On top of that, we guide you with a CRO roadmap, growth consulting, and ongoing monthly optimization to make sure your marketing delivers measurable results.

MarTech Stack Setup & Integrations (CDP/ESP/eCommerce)
Server Side Tracking & Data Unification
Attribution Accuracy & Tracking Pipelines
CRO Roadmap, Growth Consulting & Monthly Optimization Cycles

CRO Powered by MarTech

CRO Without MarTech Is Guesswork. We Make It Measurable, Accurate, And ROI-Driven. We Bridge Marketing And Technology With Hands-On Expertise Across Analytics, Retention, And Ad Platforms To Make CRO Truly ROI-Driven.

Google Analytics

Hotjar

Google Tag Manager

Crazyegg

FullStory

Mixpanel

Amplitude

Key Hosting Pain
Points We Address

At Codilar, we don’t just identify conversion issues - we solve them with precision. Our CRO strategies tackle the real barriers to revenue growth in Magento stores.

View Case Study

What Makes Codilar Different in CRO

We don’t just optimize ecommerce stores, we’ve shaped the ecosystem itself. From thought leadership to award‑winning delivery, here’s why CMOs and store owners trust Codilar for CRO.

CRO + Tech DNA at Founder Level

Our leadership team blends deep hands‑on Tech expertise with CRO specialization, ensuring strategy and execution align perfectly.

Magecafe YouTube Channel

Our deep tech Magento tutorials on YouTube are globally recognized, with several videos surpassing 100,000 views.

Highly Experienced Architects & Tech Leads

Unlike most agencies, we have more than 40 architects and tech leads who average 8+ years of Magento and Adobe Commerce experience, ensuring reliable execution of complex projects.

Official Magento Meetup Organizers

We organize official Magento Meetups in Dubai and Bangalore, contributing to knowledge-sharing and building the region’s commerce community.

7 Official Awards from Magento & Adobe

Codilar is the most award-winning Magento agency with 4 Meet Magento Awards and 3 Adobe Experience Awards.

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Today

Meet the Experts Behind Our CRO Wins

Meet a few of the strategists, analysts, and tech leads driving our CRO practice part of Codilar’s 240+ strong commerce team.

Mohammad Aamir L

CRO Practice lead

13+ Years of Experience

Akhil Shaji

UX Practice lead

5+ Years of Experience

Vivek E

Lead - Business Analyst

8+ Years of Experience

Mohamed Rubain

CRO BA

7+ Years of Experience

COMPANY EVENTS

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Our Shopify Journey

1 of 1

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Shopify Visits

Let’s Connect

From global Shopify events to partner visits and our leadership moments in UAE, here’s a glimpse of Codilar in action.

FAQ’s

CRO is the process of improving your website or landing pages to increase the percentage of visitors who take desired actions, such as making a purchase, filling out a form, or subscribing to a newsletter. It involves data analysis, user behavior insights, A/B testing, and UX enhancements to drive more conversions without increasing traffic.

CRO helps you get the most value from your existing website traffic. Instead of spending more on ads to attract new visitors, CRO focuses on converting your current audience into customers. This leads to higher ROI, reduced acquisition costs, and sustainable growth.

Conversion rate is calculated using: (Conversions ÷ Total Visitors) × 100 Conversion rate is calculated using this formula: (Number of Conversions ÷ Total Visitors) × 100 For example, if you had 50 sales from 1,000 visitors, your conversion rate would be 5%.

Our CRO strategies include:

Conversion funnel analysis
A/B and multivariate testing
UX/UI improvements
Personalization and behavioral targeting
Website speed optimization
Data-driven analytics and reporting

Each strategy is aligned with your goals and your audience.

Results can vary based on your website’s current performance and the complexity of changes. Typically, noticeable improvements can be seen within 4 to 12 weeks after implementing CRO strategies and running A/B tests.

While SEO (Search Engine Optimization) focuses on driving traffic to your website through search rankings, CRO (Conversion Rate Optimization) focuses on converting that traffic into leads or sales. Both work hand-in-hand to maximize your website’s performance.

Yes! CRO is beneficial for eCommerce stores, SaaS companies, B2B services, educational platforms, and more. Any business with a digital presence can benefit from CRO to improve user engagement and conversions.

While having more traffic can provide faster data for A/B testing, CRO can still be effective for websites with moderate traffic. In such cases, we focus on qualitative data, user behavior analysis, and heuristic evaluations to drive improvements.

At Codilar, we combine:

Data driven insights with creative design
Tailored CRO strategies for diverse industries
Expertise in markets like USA, KSA, UAE, Indonesia, and India
A team of certified CRO specialists focused on measurable growth

Our approach is holistic, focusing on both the technical and psychological aspects of user behavior.

It’s simple! Just book a free CRO consultation with our experts. We’ll analyze your website, identify key areas for improvement, and create a customized CRO strategy to boost your conversions.

Transform Clicks into Customers with Data Driven CRO Solutions

Led by Mohammad Aamir, our CRO and MarTech practice blends deep regional eCommerce insight with rigorous testing and analytics helping brands achieve conversion improvements that last.

Trusted by Leading Brands